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Welcome to Pivotal Assistant
Providing
high-level
Virtual Assistant services, with a friendly, personalised touch.
With over a decade of experience as a corporate C-Suite Executive Assistant and Virtual Assistant, I’ve had the privilege of working with globally recognised names, including Max Factor, Rimmel, the Department for Transport, NHS, We Got You Boo, and Doctor Amiee, who regularly appears on Loose Women. I provide high-level Virtual Assistant services to business owners who need expert support to streamline operations, manage their workload, and free up valuable time. Whether it’s administrative tasks or business management, I’m here to help you stay organised and focused on what matters most—growing your business.
READY TO STREAMLINE YOUR BUSINESS AND FOCUS ON WHAT YOU LOVE?
My expert Virtual Assistant services will lighten your workload, boost efficiency, and give you more time to grow your business. Whether it's administrative, operational, or specialised support, I provide tailored solutions to help you succeed.
Let's work together
Whether you require expert VA services for your business or you’re looking to become a Virtual Assistant, I’ll guide you every step of the way. With a decade of experience providing VA services to businesses, I can help you hit the ground running!
VA TRAINING
Digital Courses
and eBooks
Ready to take the next step in your Virtual Assistant journey? My courses and eBooks are designed to give you the practical tools, tips, and confidence you need to succeed—whether you're just starting out or looking to level up your skills. Learn at your own pace and start building the freedom-filled life you’ve been dreaming of!
ADMIN SERVICES
Hire a Virtual Assistant for your Business
Looking for expert Virtual Assistant services to streamline your business? With over a decade of experience as a corporate EA and VA, I bring a wealth of knowledge and efficiency to ensure your business runs smoothly & help you focus on what matters most!
DIGITAL TOOLS
Digital Tools for Business Owners
Unlock your potential with my digital tools for business owners, blending organisation with mindset and self-development. From planners and notebooks to journals, these tools help you stay organised, boost productivity, and cultivate a growth-focused mindset, empowering you to build lasting success.
Michelle is an incredible Virtual Assistant and would be an asset to any individual or company. She is extremely organised, self-sufficient and forward thinking; always looking at ways to take stress away from her client. She has been instrumental in elevating my business.
Doctor Amiee
@doctoramiee
Tina Buchanan
HR Director, Rockwool
'During my 3+ years at ROCKWOOL Michelle supported the Management Team as well as the MD. As a member of the MT I am qualified to highly recommend Michelle for being a professional, efficient and conscientious individual. When Michelle had a task, regardless of size or value - from booking flights, transport, accommodation etc over Europe, organising a large Sales Event/Conference, liaising with contractors for repairs in the office etc, we had confidence that everything would be organised and run smoothly. Michelle, on many occasions, had to handle last minute changes and always calmly solved the problem, communicating and reassuring us of the amendments. Michelle also held a strong and firm handle on costs, looking for the best financial solution. Michelle is a very valuable asset to any business, she is calm, 100% trustworthy, confidential, professional and radiates a confidence to those she supports.'
'Michelle is highly professional, reliable and friendly EA. Michelle worked for our team at Coty Inc, she transitioned seamlessly into the role and quickly made an impact. Michelle quietly works her magic keeping everything on track in the background, she is trustworthy and a pleasure to work with. I would highly recommend Michelle for an EA, Support or similar role.'
Melisa Hadenham
HR Senior Director, Coty Inc.
HAVE WE MET YET?
Hi, I'm Shell, your right-hand woman, & this is my story
Hi, I’m Michelle—but you can call me Shell—owner of Pivotal Assistant! With over a decade of experience supporting high-level executives, I understand the challenges business owners face—endless to-do lists, overwhelming admin, and never enough time. That’s where I come in. I provide expert Virtual Assistant services to help businesses run smoothly, so you can focus on growth without the stress. I love seeing my clients go from feeling stretched too thin to thriving with the right support in place. If you're ready to regain your time and streamline your operations, I’m here to help!
shell xoxo
NEED MORE FREEDOM IN YOUR CAREER OR YOUR LIFE?
You're in the right place if you want to:
✔ Hire a Virtual Assistant to help your business thrive and grow.
✔ Start your career as a Virtual Assistant with expert courses and guidance.
WANT TO GET STARTED ON YOUR GOALS TODAY?
Download your FREE list of 50 services you can offer as a Virtual Assistant
Whether you're just starting out or looking to expand your offerings, this guide will help you attract clients and build a business that works for you!
jump straight in
Check out my favourite resources and products here and get started on your dream life today
I’ve gathered everything you need to get started on your VA journey or level up your business. From expert training and coaching to helpful tools and resources, these will set you on the path to success and freedom. Take the first step today!
follow me @pivotalassistant
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